Texas A&M University Web Style Guide

Texas A&M University Web sites and pages, are in many cases, the first or main impression a visitor has about the university. Because of this, Web developers, designers and content publishers at Texas A&M are responsible for the quality of the content and code of their pages as well as communicating the core values and brand of the university.

• Introduction

Guidelines and Requirements

• Recommended HTML and Publishing Standards
• Binding Policies and Guidelines
• Web Accessibility and Usability - Intro
• Accessibility
• Usability Criteria, Required Elements
• Metadata
• Privacy and Copyright Statements
• Browsers and Plugins

Site Architecture

• Plan out your Website
• Make your Website Easier to Understand
• Make your Website Easier to Navigate
• Use Friendly Page Naming Techniques
• Make Link Text Meaningful
• Organize Files into Subdirectories
• Use Consistent URLs
• Keep File and Directory Names Short and Descriptive

Page Look

• Cascading Style Sheets - Intro
• Using CSS - Recommendations
• Screen resolution, page size and download time
• Web color palette
• Web color palette, part 2
• Fonts, Part 1
• Fonts, Part 2
• Fonts, Part 3
• Mobile Website Guidelines