M.S. in Marketing (E-Commerce Specialization)
for
Professional Program Students
The Master of Science in Marketing
(E-Commerce specialization) is a 37-hour program designed to
equip students with a strategic perspective on e-commerce issues;
provide a working knowledge of new business models of the e-economy;
and train students for Internet-related marketing careers.
The goal of the program is to provide students with a balanced
understanding of the relevant marketing strategy issues and
technology requirements necessary for success in the rapidly
changing marketplace.
The Professional Program is a five-year
integrated program leading to a Bachelor of Business Administration
in Accounting degree and an option to receive a Master of Science
degree in Accounting, Finance, Management Information Systems
or Marketing. Students enter this program during their junior
year and both degrees are awarded simultaneously.
