(AGJR)
105. Introduction to Agricultural Communication.
(2-0). Credit 2.
Introduction to mass communication, its history,
role in society, and especially its unique role in agriculture;
importance of mass communication and the communication methods
used in modern society; foundation for an understanding of
agricultural news and information; credit cannot be given for
both AGJR 105 and JOUR 102.
203. Agricultural Media Writing I. (2-2).
Credit 3.
News gathering, writing, editing and ethics
for current and emerging mediums used in agricultural communication;
includes news identification, basic news writing methods, introduction
to public relations, broadcast and Internet writing; interviewing
skills, proper use of direct quotes and other news style; credit
cannot be given for both AGJR 203 and JOUR 203. Prerequisite:
Grade of C or better in AGJR 105; passing score in the GSP
test.
303. Agricultural Media Writing II. (2-2).
Credit 3.
Interpretative agricultural news gathering and
writing for all media types; basic media law and ethics, interviewing
skills with assigned practice writing about agriculture, and
science and technology, including meeting and event coverage
both on and off campus; print, broadcast, Interactive and other
media; credit cannot be given for both AGJR 303 and JOUR 303.
Prerequisite: Grade of C or better in AGJR 203; passing score
in the GSP test; junior or senior classification.
304. Editing for Agricultural Audiences.
(2-2). Credit 3.
Principles and practices of editing for agricultural
and technical audiences including improving and tightening
copy; writing headlines, titles, and subheads; photo editing
and captions, graphics and layout; print, broadcast, Interactive
and other media; credit cannot be given for both AGJR 304 and
JOUR 304. Prerequisite: Grade of C or better in AGJR 203; passing
score in the GSP test; junior or senior classification.
305. Theory and Practice of Agricultural
Publishing. (3-0). Credit 3.
Audience identification, publication content,
management and design; analyze existing agricultural publications,
identify audiences, advertising base and content; credit cannot
be given for both AGJR 305 and JOUR 321. Prerequisite: AGJR
105; junior or senior classification.
306. Theory and Practice of Agricultural
Public Relations. (3-0). Credit 3.
Public relations between agricultural producers
and their suppliers as a critical part of agricultural communication;
public relations objectives, strategies, tactics, evaluation
and execution theory and practice examined; credit cannot be
given for both AGJR 306 and JOUR 324. Prerequisite: AGJR 105;
junior or senior classification.
307. Electronic Media Production in Agricultural
Communications. (2-2). Credit 3.
Study of the principles, concepts, and practices
of agricultural industry uses of electronic media production
(radio, television and computer) for advertising, informational
videos, computer-mediated instruction and distance education.
Prerequisite: Computer usage course and AGJR 105; junior or
senior classification.
404. Communicating Agricultural Information
to the Public. (2-2). Credit 3.
Use of agricultural education principles and
techniques to communicate scientific information related to
agriculture, agribusiness, natural resources and life sciences
to the general public; communication processes include audience
identification, writing, editing and production of agricultural
science-based manuscripts for popular and refereed publications.
Prerequisite: Junior or senior classification.
405. Agricultural Publications Production.
(1-3). Credit 3.
Study and practice of the principles and concepts
of designing, writing, editing, producing and distributing
the AgriLeader magazine and Web
site; includes practical applications of writing feature articles,
magazine and Web site design, advertising sales, layout and
graphics. Prerequisites: AGJR 305 and approval of instructor;
junior or senior classification.
406. Agricultural Public Relations Methods.
(2-2). Credit 3.
Agricultural public relations campaign analysis;
public relations case studies and methods including writing
public relations plans for agricultural entities, producing
public relations components and evaluating public relations
objectives, strategies and tactics. Prerequisite: AGJR 306;
junior or senior classification.
407. Web Authoring in Agricultural Communication.
(2-2). Credit 3.
Study and practice of basic Web site design
theories, principles and writing for the Web; use of Web authoring
software (not a programming class) to create online publications
tailored for agricultural audiences; emphasizes informative
content and functional design. Prerequisite: AGJR 307; junior
or senior classification.
