Professor D. P. Starr; Associate
Professors H. F. Eilers, B. J. Gastel, S. L. Priest,
L. M. Walters; Senior Lecturers D.
J. Hajash, E. L. Walraven
102. American Mass Media.
(3-0). Credit 3.
Introductory survey of mass communication media, their
history and social role, to provide an understanding of the
development and importance of mass communication media in
modern society. Prerequisite: Freshman or sophomore classification,
or approval of program coordinator.
200. Mass Media Information.
(3-0). Credit 3.
Strategies and procedures in identifying, gathering, analyzing
and organizing information for the mass media; sources and
methods; evaluation and validation of evidence; legal and
ethical considerations. Prerequisite: JOUR 102. Freshman
or sophomore classification, or approval of program coordinator.
203. Media Writing I. (2-3).
Credit 3.
Basic journalistic techniques common to all media; integration
of news gathering, writing and editing; ethics. Limited to
minors in journalism, or with approval of program coordinator.
Prerequisites: JOUR 102 and 200 as well as passing grade
on grammar-spelling-punctuation test and proficiency in typing.*
Freshman or sophomore classification, or approval of program
coordinator.
225. Television Production
I. (2-3). Credit 3.
Theoretical background and practical application of television
production; bridges a variety of techniques applied to both
commercial and educational fields; lectures and student production
interwoven to produce comprehensive understanding of the
medium. Prerequisites: JOUR 102 or 200 or approval of instructor;
sophomore classification.
301. Mass Communication,
Law and Society. (3-0). Credit 3.
Mass media as social institutions; social responsibility
and ethics of the press; history, constitutional development,
and law of the First Amendment. Prerequisite: 2.50 GPR in
JOUR 102 and 200 and 203. Junior classification and majors
only or approval of instructor.*
302. Graphics. (2-3). Credit
3.
Graphic design for printed media; visual principles, their
application in printed media and laboratory practice in their
execution; work with newspapers, magazines, newsletters and
brochures. Prerequisites: Sophomore classification and 2.50
GPR in JOUR 102 and 200 and 203 (or approval of instructor).
Majors only or approval of program coordinator.
303. Media Writing II. (2-3).
Credit 3.
Interpretative news gathering and writing for various media;
basic communication law and ethics; assigned practice on
campus or other publications. Prerequisites: 2.50 GPR in
JOUR 102 and 200 and 203 with a passing grade on grammar-spelling-punctuation
test and proficiency in typing.* Majors only or approval
of program coordinator.
304. Editing for the Mass
Media. (2-2). Credit 3.
Principles and practice of editing including: improving
and tightening print and broadcast copy; writing headlines,
titles and subheads; photo editing and cutlines; graphics
and layout. Prerequisites: 2.50 GPR in JOUR 102 and 200 and
203 and passing grade on grammar-spelling-punctuation test.*
Majors only or approval of program coordinator.
305. Magazine Writing. (2-3).
Credit 3.
General, specialized and trade magazines, house organs
and supplements, and their role in mass communication, writing
of magazine articles; identifying potential markets; writing
for specific markets. Prerequisites: 2.50 GPR in JOUR 102
and 200 and 203 with a passing grade on grammar-spelling-punctuation
test and proficiency in typing. Majors only or approval of
program coordinator.*
306. Publications Management.
(3-0). Credit 3.
Business and production methods and
management in the print media; analysis of print media
management functions in the areas of advertising, business,
circulation, editorial, personnel, production and promotion.
Prerequisite: Junior classification or approval of instructor.*
309. Magazine Editing and
Production. (2-3). Credit 3.
Planning and editing consumer and specialized magazines;
problems of magazine layout, design and makeup; publishing
techniques and procedures; individual projects in magazine
editing and advanced magazine writing. Prerequisites: 2.50
GPR in JOUR 102 and 200 and 203, JOUR 210 or approval of
instructor; passing grade on grammar-spelling-punctuation
test.* Majors only or approval of program coordinator.
310. Newspaper Editing and
Production. (2-3). Credit 3.
Principles and practice of news editing and production;
use of video display terminals and related electronic editing
equipment. Laboratory assignment on campus publications.
Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203, JOUR
210 or approval of instructor; passing grade on grammar-spelling-punctuation
test. Majors only or approval of program coordinator.*
311. Radio and Television
News Writing. (2-3). Credit 3.
Study and analysis of basic methods
of writing for radio and television; techniques required
in processing news copy, pictures and tape; guidance in
newsroom operation, news gathering, taping news, scripting
and editing, handling equipment. Prerequisites: JOUR 102
and 200 and 203 with 2.50 GPR and passing grade on grammar-spelling-punctuation
test and proficiency in typing or approval of instructor.
Majors only or approval of program coordinator .*
312. Television Newscasting.
(2-3). Credit 3.
Content and production considerations to produce a daily
television newscast; original news reporting with electronic
news gathering equipment and other techniques such as film,
slides and studio effects; basic methods of writing for broadcast;
techniques required in processing news copy, pictures, and
tape scripting and editing. Prerequisite: 2.50 GPR in JOUR
102 and 200 and 203. Majors only or approval of program coordinator.*
313. Photojournalism I.
(2-3). Credit 3.
Fundamentals and practice of photojournalism for print
media; taking and printing black-and-white and color; production
of pictures and cutlines for publication; basic photo editing.
Assigned practice on campus or other publications. Prerequisites:
2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval
of program coordinator.
314. Photojournalism II.
(2-3). Credit 3.
Fundamentals and practices of photojournalism for print
media. Photojournalism as a news reporting technique; special
techniques in taking and printing black-and-white and color
news pictures; lighting control; studio work for editorial
and advertising illustration; assigned production for newspaper
use. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203.
Majors only or approval of instructor.*
315. Multimedia Concepts
and Practice for Mass Media. (3-0). Credit 3.
Multimedia: the combination of animation, graphics, text,
sound and video with user interactivity; projects directed
toward the production of computer presentations and interactive
kiosks; techniques discussed include computer animation,
graphics, the production and use of digital photographs and
digitizing sound and video. Prerequisite: 2.50 GPR in JOUR
102 and 200 and 203. Majors only or approval of instructor.
316. Graphics II. (3-0).
Credit 3.
Practice, discussion and readings on how typography, images
and design principles are used in all aspects of journalism;
conception and execution of finished layouts culminating
in presentation of a portfolio. Prerequisites: JOUR 102,
200, 203 or 302; 2.50 GPR; majors only or approval of instructor.
321. Theory and Practice
of Publishing. (3-0). Credit 3.
Development, organization, operation, economics, content,
controls, effects of printed mass media; techniques of acquisition,
selection, editing of manuscripts; book design and production;
budgets, finance contracts; management; trends in publishing;
use of Internet as resource tool for information as medium
of distribution of information. Prerequisite: Junior or senior
classification or approval of instructor. Majors only or
approval of program coordinator.
322. Theory and Practice
of Broadcasting. (3-0). Credit 3.
Principles, practices, history, organization of broadcast
media and their roles in society as social force and product
of social forces; study of innovations that changed broadcast
media and influenced society; use of Internet as resource
tool for information, as medium of distribution of information,
and as medium for advertising. Prerequisite: Junior or senior
classification or approval of instructor. Majors only or
approval of program coordinator.
323. Theory and Practice
of Advertising. (3-0). Credit 3.
Principles, theory, practice of advertising; social and
economic roles and functions of advertising in all media,
including the Internet; use of the Internet as a resource
tool for information, as medium of distribution of information,
and as medium for advertising. Prerequisite: Junior or senior
classification or approval of instructor. Majors only or
approval of program coordinator.
324. Theory and Practice
of Public Relations. (3-0). Credit 3.
Nature of communication, public opinion, persuasion; selection
of publics; combining research with action; communication,
evaluation; use of all media, including the Internet as a
resource tool for information and as medium of distribution
of information; analysis of various fields of public relations.
Prerequisite: Junior or senior classification or approval
of instructor. Majors only or approval of program coordinator.
326. Television Production.
(2-3). Credit 3.
Theoretical background and practical application of television
production; techniques of producing and directing television
programs; creative uses of the medium in complex production
situations; color studio design, sets, lighting, visual effects,
post-production editing and remote location recording. Prerequisite:
2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval
of program coordinator.*
356. Public Relations Case
Studies. (3-0). Credit 3.
Analysis and evaluation of public relations cases; planning
and execution of public relations activities; applied and
alternative communications approaches. Prerequisite: JOUR
324 or approval of instructor. Majors only or approval of
program coordinator.*
357. Public Relations Media.
(2-3). Credit 3.
Fundamentals in writing, editing and producing materials
used in public relations communication. Prerequisites: 2.50
GPR in JOUR 102 and 200 and 203; passing grade on grammar-spelling-punctuation
test and proficiency in typing. Majors only or approval of
program coordinator.*
360. Advertising Copy and
Layout. (2-3). Credit 3.
Creative aspects of print media advertising; production
and synthesis of art, typography, copy and design; emphasizes
newspaper, magazine, direct mail, poster and point-of-purchase
advertising. Prerequisite: JOUR 210 or approval of instructor.
Majors only or approval of program coordinator.*
370. Introduction to Mass
Media Research. (3-0). Credit 3.
Research methods most commonly employed in mass media research;
design of experimental, survey, field, and content analysis
studies; applications to problems in broadcasting, print,
advertising, and public relations. Prerequisite: JOUR 321
or 322 or 323 or 324. Majors only or approval of program
coordinator.*
401. Mass Media and Technological
Change. (3-0). Credit 3.
Social, political and economic implications of new media
technologies in satellite, cable, broadcasting and print
systems; government and private sector roles in regulation,
policy and management; emerging technologies in an historical
context. Prerequisite: Junior classification or approval
of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors
only or approval of program coordinator.*
406. International Communication.
(3-0). Credit 3.
Theoretical, pragmatic and ethical issues related to the
use of mass media to reach an international or cross-cultural
audience, including cultural differences, comparative media
systems, development communication, patterns of world news
flow, political propaganda, impact of international advertising.
Prerequisite: Junior classification or approval of instructor,
2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval
of program coordinator.*
407. Women, Minorities and
the Mass Media. (3-0). Credit 3.
The contributions of women and ethnic groups to the evolution
of the media; the portrayal of women and ethnic groups in
the mass media; issues resulting from the recognition of
women and ethnic groups as media audiences. Prerequisite:
Junior classification or approval of instructor, 2.50 GPR
in JOUR 102 and 200 and 203.* Cross-listed with WMST 407.
Majors only or approval of program coordinator.
408. Mass Media and Public
Opinion. (3-0). Credit 3.
Theories and recent research about the relationship between
mass media and public opinion including concepts such as
stereotypes, elite opinion, information diffusion, opinion
leadership, multi-step flow and agenda setting. Prerequisite:
Junior classification or approval of instructor, 2.50 GPR
in JOUR 102 and 200 and 203. Majors only or approval of program
coordinator.*
409. History of Mass Media.
(3-0). Credit 3.
Origins and development of the mass media, their influence
on social, political and economic change; their role in maintaining
the status quo; history of mass communication from several
competing historical and sociological perspectives; technological
changes critical to the dissemination of information to mass
audiences. Prerequisite: Junior classification or approval
of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors
only or approval of program coordinator.*
440. Media and the Community.
(3-0). Credit 3.
Function and impact of mass media in the community; forces
that shape media content and conduct; evaluation of media
performance. Prerequisite: Junior classification or approval
of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors
only or approval of program coordinator.*
484. Internship. Credit
1 to 3.
Directed internship in a private firm or public agency
to provide on-the-job experience appropriate to the student's
degree program and career objectives. To be taken on a satisfactory/unsatisfactory
basis. Maximum of 3 credits may apply toward degree. Prerequisites:
JOUR 203 and prior approval of internship coordinator.*
485. Directed Studies. Credit
1 to 4 each semester.
Research problems related to communication field. Individual
work, fitted to special needs of specific student as determined
by his or her interests and aptitude.*
489. Special Topics in...
Credit 1 to 4.
Selected topics in an identified area of journalism and
mass communication. May be repeated for credit.*
