105. Introduction to Agricultural Communication. (2-0). Credit
2.
Introduction to mass communication, its history, role in
society, and especially its unique role in agriculture; importance
of mass communication and the communication methods used in
modern society; foundation for an understanding of agricultural
news and information; credit cannot be given for both AGJR
105 and JOUR 102.
203. Agricultural Media Writing I. (2-2). Credit 3.
News gathering, writing, editing and ethics for current and
emerging mediums used in agricultural communication; includes
news identification, basic news writing methods, introduction
to public relations, broadcast and Internet writing; interviewing
skills, proper use of direct quotes and other news style; credit
cannot be given for both AGJR 203 and JOUR 203. Prerequisites:
Grade of C or better in AGJR 105; passing score in the GSP
test.
285. Directed Studies. Credit 1 to 4.
Directed study of selected issue in field of agricultural
communications with emphasis on collection, synthesis and interpretation
of information. Prerequisite: Approval of department head.
289. Special Topics in... Credit 1 to 4.
Special topics in an identified area of agricultural development.
May be repeated for credit. Prerequisite: Approval of department
head.
303. Agricultural Media Writing II. (2-2). Credit 3.
Interpretative agricultural news gathering and writing for
all media types; basic media law and ethics, interviewing skills
with assigned practice writing about agriculture, and science
and technology, including meeting and event coverage both on
and off campus; print, broadcast, Interactive and other media;
credit cannot be given for both AGJR 303 and JOUR 303. Prerequisites:
Grade of C or better in AGJR 203; passing score in the GSP
test; junior or senior classification.
304. Editing for Agricultural Audiences. (2-2). Credit 3.
Principles and practices of editing for agricultural and
technical audiences including improving and tightening copy;
writing headlines, titles, and subheads; photo editing and
captions, graphics and layout; print, broadcast, Interactive
and other media; credit cannot be given for both AGJR 304 and
JOUR 304. Prerequisites: Grade of C or better in AGJR 203;
passing score in the GSP test; junior or senior classification.
305. Theory and Practice of Agricultural Publishing. (3-0).
Credit 3.
Audience identification, publication content, management
and design; analyze existing agricultural publications, identify
audiences, advertising base and content; credit cannot be given
for both AGJR 305 and JOUR 321. Prerequisites: AGJR 105; junior
or senior classification.
306. Theory and Practice of Agricultural Public Relations.
(3-0). Credit 3.
Public relations between agricultural producers and their
suppliers as a critical part of agricultural communication;
public relations objectives, strategies, tactics, evaluation
and execution theory and practice examined; credit cannot be
given for both AGJR 306 and JOUR 324. Prerequisites: AGJR 105;
junior or senior classification.
307. Electronic Media Production in Agricultural Communications.
(2-2). Credit 3.
Study of the principles, concepts, and practices of agricultural
industry uses of electronic media production (radio, television
and computer) for advertising, informational videos, computer-mediated
instruction and distance education. Prerequisites: Computer
usage course and AGJR 105; junior or senior classification.
380. Workshop in Agricultural Communications and Journalism.
Credit 1 to 4.
The study, understanding and solution of human-agricultural
problems based on theory learned in the classroom, library,
laboratory and fieldwork completed by individuals and teams.
Prerequisite: Junior or senior classification.
404. Communicating Agricultural Information to the Public.
(2-2). Credit 3.
Use of agricultural education principles and techniques to
communicate scientific information related to agriculture,
agribusiness, natural resources and life sciences to the general
public; communication processes include audience identification,
writing, editing and production of agricultural science-based
manuscripts for popular and refereed publications. Prerequisite:
Junior or senior classification.
405. Agricultural Publications Production. (2-3). Credit
3.
Study and practice of the principles and concepts of designing,
writing, editing, producing and distributing the AgriLeader magazine
and Web site; includes practical applications of writing feature
articles, magazine and Web site design, advertising sales,
layout and graphics. Prerequisites: AGJR 305 and approval of
instructor; junior or senior classification.
406. Agricultural Public Relations Methods. (2-2). Credit
3.
Agricultural public relations campaign analysis; public relations
case studies and methods including writing public relations
plans for agricultural entities, producing public relations
components and evaluating public relations objectives, strategies
and tactics. Prerequisites: AGJR 306; junior or senior classification.
407. Web Authoring in Agricultural Communication. (2-2).
Credit 3.
Study and practice of basic Web site design theories, principles
and writing for the Web; use of Web authoring software (not
a programming class) to create online publications tailored
for agricultural audiences; emphasizes informative content
and functional design. Prerequisites: AGJR 307; junior or senior
classification.
481. Senior Seminar. (1-0). Credit 1.
Seminar for students within 2 semesters or graduation; overview
of agricultural communications, communication methods and careers
in the profession; includes an introduction to professionals
in agricultural communications and interview strategies. Prerequisites:
Junior or senior classification; approval of department head.
485. Directed Studies. Credit 1 to 4.
Directed individual study of selected problems in agricultural
communications, communication methods and the communication
profession with emphasis on collection, analysis and presentation
of information. Prerequisites: Junior or senior classification;
approval of department head.
494. Internship. Credit 1 to 6.
Supervised internship and independent study related to the
student's professional interest. Prerequisites: Junior or senior
classification; approval of department head.