Texas A&M University Undergraduate Catalog

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Course Descriptions

Department of Marketing

Professors L.L. Berry, P.S. Busch, A.B. Cocanougher, J. S. Conant (Head), C.M. Futrell, R.T. Hise, S.W. McDaniel, W.M. Pride, V. Shankar, D.M. Szymanski, P. Varadarajan; Associate Professors L.G. Gresham, J.H. Leigh, M.S. Yadav; Assistant Professors S. K. Cadwallader, J. T. Parish, A. Sorescu, J. Spanjol; Clinical Associate Professor M. R. Zimmer; Senior Lecturer D. A. Dewald

Marketing
(MKTG)

309. Introduction to Marketing. (3-0). Credit 3.

A survey course of the basic principles of marketing and key decision areas; product, promotion, distribution and pricing. May not be used to satisfy degree requirements for majors in business. Prerequisites: Junior classification; for students other than business and agribusiness majors.

321. Marketing. (3-0). Credit 3. I, II, S

Institutions, processes and problems involved in transferring goods from producers to consumers; economic and social aspects. Prerequisite: Admission to upper division in Mays Business School.

322. Buyer Behavior. (3-0). Credit 3. II, S

Individual and group behavior of consumers or industrial buyers. Application of behavioral science principles to buying situations. Prerequisite: MKTG 321.

323. Marketing Research. (3-0). Credit 3. I, S

Nature and uses of marketing research in business; methods of collecting and interpreting marketing information and specific application to problems in marketing. Prerequisites: MKTG 321; INFO 303.

325. Retailing Concepts and Policies. (3-0). Credit 3. II

Policies, methods and procedures of retail management. Prerequisite: MKTG 321.

326. Strategic Retailing. (3-0). Credit 3. I

Companies' retail strategies in a changing environment; emphasis on the retailing of services. Prerequisite: MKTG 321.

327. Retail Merchandising. (3-0). Credit 3.

Retail theories and best merchandising practices conducive to enhancing sales and profit growth. Prerequisites: MKTG 321; junior or senior classification.

330. Current Issues in Marketing. (3-0). Credit 3. I

New issues and trends concerning marketing activities, such as marketing's role in poverty, its relations with minority groups and consumerism. Prerequisite: MKTG 321.

344. Marketing Channels Management. (3-0). Credit 3. II, S

Role of retailers, wholesalers and producers in the management of the marketing channel. Prerequisite: MKTG 321.

345. Promotion Strategy. (3-0). Credit 3. II, S

Planning, executing, and controlling of any demand-stimulation practices; advertising, personal selling, packaging, publicity and sales promotion. Prerequisite: MKTG 321.

347. Advertising. (3-0). Credit 3. I

Place of advertising in business, advertising media, methods of advertising, consumer habits and psychology, advertising campaigns, cost analysis, legal and ethical problems in advertising. Prerequisite: MKTG 321.

401. Global Marketing. (3-0). Credit 3. I

Survey of the aspects involved in marketing products and services in the international market; tariffs, cultural restrictions, business environment and legal restrictions. Prerequisite: MKTG 321. Cross-listed with IBUS401.

402. International Marketing: Study Abroad. (3-0). Credit 3.

Introduces marketing students to the facets of designing and implementing a marketing strategy in an international setting; provides a traditional classroom experience along with personal exposure to a variety of foreign cultures; facilitates understanding of the international marketplace in which these students will function. Prerequisites: MKTG 321 or MKTG 309; junior classification. Cross-listed with IBUS 402.

435. Personal Selling. (3-0). Credit 3. I, S

General principles of personal selling in both consumer and industrial markets plus specialty selling. Prerequisite: MKTG 321.

436. Sales Management. (3-0). Credit 3. II, S

Problems confronting sales executives; organization of sales departments, product research, selection and recruiting; compensation plans, routing, supervision and cost analysis. Prerequisite: MKTG 321.

438.  Strategic Internet Marketing. (3-0). Credit 3. 

Implications of the internet and related digital technologies for marketing strategy; evolution of the electronic marketplace; impact of the electronic marketplace on the marketing mix decisions of firms; competitive advantage; public policy issues; future trends and developments.  Prerequisites:  MKTG 321; junior or senior classification.

440. Services Marketing. (3-0). Credit 3.

Prepares students to be effective executives in a services economy; specific strategies for marketing intangible products and improving quality of service; nature and characteristics of services and the success factors in services marketing. Prerequisite: MKTG 321.

442. Product Management. (3-0). Credit 3. II, S

Innovation, planning, and development of new products and revitalization of existing products; product design, packaging and marketing testing. Prerequisite: MKTG 321.

447. Advertising Procedures. (3-0). Credit 3. II

Advertising procedures for newspapers, magazines, radio and television; retail, mail order, national and industrial advertising; advertising agencies; advertising research. Prerequisite: MKTG 347.

448. Marketing Management. (3-0). Credit 3. I, II, S

Marketing decision-making in case situations; integration of product, promotion, pricing and distribution strategies for purposes of determining and evaluating marketing strategies. Prerequisite: Graduating marketing senior.

484. Marketing Internship. (3-0). Credit 3.

Professional internship in a for-profit or not-for-profit organization under the supervision of a marketing professional and direction of a Texas A&M University marketing faculty member. Prerequisites: MKTG 321; junior or senior classification; approval of instructor.

485. Directed Studies. Credit 1 to 3 each semester. I, II, S

Directed study of selected problems in the area of marketing not covered in other courses. Prerequisites: MKTG 321; approval of department head; 2.5 GPR in major and overall.

489. Special Topics in... Credit 1 to 4. I, II, S

Selected topics in an identified area of marketing. May be repeated once for credit. Prerequisites: Admission to upper division in Mays Business School and approval of instructor.