Mays Business School
Curriculum in Marketing
Marketing involves developing goods and services to satisfy customers’ needs and then making them available at the right places, at the right times and at competitive prices. Marketing also provides information to help customers decide whether specific goods and services will meet their needs
Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they must focus on both domestic and global opportunities and the explosive changes that new technology brings. They must also be continually responsive to cultural differences, quality concerns and ethical issues.
A career path in marketing typically begins in an entry-level position in advertising, logistics and distribution, marketing research, personal selling, or product management. Opportunities are available in manufacturing, wholesale and retail, as well as nonprofit organizations such as universities, government agencies, relief agencies and charitable organizations.
Success in marketing requires understanding a number of fundamental concepts, principles, theories, tools and techniques. Courses are designed to help students acquire this knowledge and to develop competencies needed throughout a marketing career.
(See Freshman and Sophomore Years)
JUNIOR YEAR*
| First Semester | (Th-Pr) | Cr | Second Semester | (Th-Pr) | Cr | |
|---|---|---|---|---|---|---|
| FINC 341 Business Finance | (3-0) | 3 | INFO 364 Operations Management | (3-0) | 3 | |
| INFO 303 Statistical Methods | (3-0) | 3 | MKTG 322 Buyer Behavior | (3-0) | 3 | |
| MGMT 363 The Management Process | (3-0) | 3 | MKTG elective 14 | 3 | ||
| MKTG 321 Marketing | (3-0) | 3 | Humanities elective 6 | 3 | ||
| General elective 7 | 3 | General elective 7 | 3 | |||
| 15 | 15 |
SENIOR YEAR*
| First Semester | (Th-Pr) | Cr | Second Semester | (Th-Pr) | Cr | |
|---|---|---|---|---|---|---|
| MKTG 323 Marketing Research | (3-0) | 3 | ACCT 467 Ethics in Business | (1-0) | 1 | |
| MKTG elective 14 | 3 | MGMT 466 Strategic Management | (3-0) | 3 | ||
| MKTG elective 14 | 3 | MKTG 448 Marketing Management16 | (3-0) | 3 | ||
| General elective 7 | 3 | MKTG elective 14 | 3 | |||
| International elective 8 | 3 | Business elective 15 | 3 | |||
| 15 | General elective 7 | 1 | ||||
| 14 |
* See Upper-Level Entry into accounting, finance, information and operations management, management and marketing (B.B.A.).
See footnotes.