Texas A&M University Undergraduate Catalog

• Academic Calendar
• Board of Regents
  & System Adminstrative
  Officers
• TAMU Administrative
  Officers
• General Information
• International Programs
  for Students
• University Honors Program
• Environmental Program
• College of Agriculture & Life Sciences
• College of Architecture
• Mays Business School
• College of Education and Human Development
• Dwight Look College of Engineering
• College of Geosciences
• College of Liberal Arts
• College of Science
• College of Veterinary Medicine
• General Academic Programs
• School of Military Sciences
• Texas A&M University at Galveston
• Graduate Studies
• Course Descriptions
• Faculty
• Appendices

Course Descriptions

Department of Marketing

Professors L.L. Berry, P.S. Busch, A.B. Cocanougher, J. S. Conant (Head), C.M. Futrell, R.T. Hise, S.W. McDaniel, W.M. Pride, V. Shankar, D.M. Szymanski, P. Varadarajan; Associate Professors L.G. Gresham, J.H. Leigh, M.S. Yadav; Assistant Professors S. K. Cadwallader, J. T. Parish, A. Sorescu, J. Spanjol; Clinical Associate Professor M. R. Zimmer; Senior Lecturer D. A. Dewald

Marketing
(MKTG)

309. Introduction to Marketing. (3-0). Credit 3.

A survey course of the basic principles of marketing and key decision areas; product, promotion, distribution and pricing. May not be used to satisfy degree requirements for majors in business. Prerequisites: Junior classification; for students other than business and agribusiness majors.

321. Marketing. (3-0). Credit 3. I, II, S

Institutions, processes and problems involved in transferring goods from producers to consumers; economic and social aspects. Prerequisite: Admission to upper division in Mays Business School.

322. Buyer Behavior. (3-0). Credit 3. II, S

Individual and group behavior of consumers or industrial buyers. Application of behavioral science principles to buying situations. Prerequisite: MKTG 321.

323. Marketing Research. (3-0). Credit 3. I, S

Nature and uses of marketing research in business; methods of collecting and interpreting marketing information and specific application to problems in marketing. Prerequisites: MKTG 321; INFO 303.

325. Retailing Concepts and Policies. (3-0). Credit 3. II

Policies, methods and procedures of retail management. Prerequisite: MKTG 321.

326. Strategic Retailing. (3-0). Credit 3. I

Companies' retail strategies in a changing environment; emphasis on the retailing of services. Prerequisite: MKTG 321.

330. Current Issues in Marketing. (3-0). Credit 3. I

New issues and trends concerning marketing activities, such as marketing's role in poverty, its relations with minority groups and consumerism. Prerequisite: MKTG 321.

344. Marketing Channels Management. (3-0). Credit 3. II, S

Role of retailers, wholesalers and producers in the management of the marketing channel. Prerequisite: MKTG 321.

345. Promotion Strategy. (3-0). Credit 3. II, S

Planning, executing, and controlling of any demand-stimulation practices; advertising, personal selling, packaging, publicity and sales promotion. Prerequisite: MKTG 321.

347. Advertising. (3-0). Credit 3. I

Place of advertising in business, advertising media, methods of advertising, consumer habits and psychology, advertising campaigns, cost analysis, legal and ethical problems in advertising. Prerequisite: MKTG 321.

401. Global Marketing. (3-0). Credit 3. I

Survey of the aspects involved in marketing products and services in the international market; tariffs, cultural restrictions, business environment and legal restrictions. Prerequisite: MKTG 321. Cross-listed with IBUS401.

402. International Marketing: Study Abroad. (3-0). Credit 3.

Introduces marketing students to the facets of designing and implementing a marketing strategy in an international setting; provides a traditional classroom experience along with personal exposure to a variety of foreign cultures; facilitates understanding of the international marketplace in which these students will function. Prerequisites: MKTG 321 or MKTG 309; junior classification. Cross-listed with IBUS 402.

435. Personal Selling. (3-0). Credit 3. I, S

General principles of personal selling in both consumer and industrial markets plus specialty selling. Prerequisite: MKTG 321.

436. Sales Management. (3-0). Credit 3. II, S

Problems confronting sales executives; organization of sales departments, product research, selection and recruiting; compensation plans, routing, supervision and cost analysis. Prerequisite: MKTG 321.

440. Services Marketing. (3-0). Credit 3.

Prepares students to be effective executives in a services economy; specific strategies for marketing intangible products and improving quality of service; nature and characteristics of services and the success factors in services marketing. Prerequisite: MKTG 321.

442. Product Management. (3-0). Credit 3. II, S

Innovation, planning, and development of new products and revitalization of existing products; product design, packaging and marketing testing. Prerequisite: MKTG 321.

447. Advertising Procedures. (3-0). Credit 3. II

Advertising procedures for newspapers, magazines, radio and television; retail, mail order, national and industrial advertising; advertising agencies; advertising research. Prerequisite: MKTG 347.

448. Marketing Management. (3-0). Credit 3. I, II, S

Marketing decision-making in case situations; integration of product, promotion, pricing and distribution strategies for purposes of determining and evaluating marketing strategies. Prerequisite: Graduating marketing senior.

485. Directed Studies. Credit 1 to 3 each semester. I, II, S

Directed study of selected problems in the area of marketing not covered in other courses. Prerequisites: MKTG 321; approval of department head; 2.5 GPR in major and overall.

489. Special Topics in... Credit 1 to 4. I, II, S

Selected topics in an identified area of marketing. May be repeated once for credit. Prerequisites: Admission to upper division in Mays Business School and approval of instructor.