2002-2003 Edition
Texas A&M University Undergraduate CatalogTexas A&M University Undergraduate Catalog
Catalog Contents
Academic Calendar
Board of Regents and System Administrative Officers
TAMU Administrative Officers
General Information
International Programs for Students
University Honors Program
Environmental Program
College of Agriculture and Life Sciences
College of Architecture
Lowry Mays College and Graduate School of Business
College of Education
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College of Science
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Texas A&M University at Galveston
Graduate Studies
Graduate Studies
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Appendices
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Curriculum in
Marketing

(See Freshman and Sophomore Years)

 
JUNIOR YEAR*
ECON 322 Appl. Microecon. Theory or ECON 323 Microeconomic Theory
(3-0)
3
  
ENGL 210 Sci. and Technical Writing or ENGL 301 Technical Writing
(3-0)
3
FINC 341 Business Finance
(3-0)
3
   INFO 304 Business Cycles and Meas. or INFO 305 Adv. Business Analysis
(3-0)
3
INFO 303 Statistical Methods
(3-0)
3
   INFO 364 Operations Management
(3-0)
3
MKTG 321 Marketing
(3-0)
3
   MKTG 322 Buyer Behavior
(3-0)
3
General elective 7
3
   Marketing elective
3
 
15
   General elective 7
3
 
   
18
 
SENIOR YEAR*
MGMT 363 The Management Process
(3-0)
3
  
MGMT 466 Strategic Management
(3-0)
3
MKTG 323 Marketing Research
(3-0)
3
   MKTG 448 Marketing Management
(3-0)
3
Humanities elective 6
3
   Business elective 12
3
International elective 8
3
   Marketing elective
3
Marketing electives
6
   General elective 7
4
 
18
    
16
M.S. in Marketing (E-Commerce Specialization) for
Professional Program Students

The Master of Science in Marketing (E-Commerce specialization) is a 37-hour program designed to equip students with a strategic perspective on e-commerce issues; provide a working knowledge of new business models of the e-economy; and train students for Internet-related marketing careers. The goal of the program is to provide students with a balanced understanding of the relevant marketing strategy issues and technology requirements necessary for success in the rapidly changing marketplace.

The Professional Program is a five-year integrated program leading to a Bachelor of Business Administration in Accounting degree and an option to receive a Master of Science degree in Accounting, Finance, Management Information Systems or Marketing. Students enter this program during their junior year and both degrees are awarded simultaneously.