(MKTG)
Professors L.L.Berry,
P.S.Busch, A.B.Cocanougher, J. S. Conant, C.M.Futrell, R.T.Hise,
S.W.McDaniel, W.M.Pride, D.H.Robertson, D.M.Szymanski, P.R. Varadarajan
(Head); Associate Professors L.G.Gresham,
J.H.Leigh, M.S.Yadav; Assistant Professors A.
Sorescu, J. Spanjol; Senior Lecturer D.
A. Dewald
309. Introduction to Marketing. (3-0).
Credit 3.
A survey course of the basic principles of marketing
and key decision areas; product, promotion, distribution and
pricing. Prerequisites: Junior classification; for students
other than business and agribusiness majors. May not be used
to satisfy degree requirements for majors in business. Business
majors who choose to take this course must do so on a satisfactory/unsatisfactory
basis.
321. Marketing. (3-0). Credit 3. I, II,
S
Institutions, processes and problems involved
in transferring goods from producers to consumers; economic
and social aspects. Prerequisite: Junior classification.
322. Buyer Behavior. (3-0). Credit 3. II,
S
Individual and group behavior of consumers or
industrial buyers. Application of behavioral science principles
to buying situations. Prerequisite: MKTG 321.
323. Marketing Research. (3-0). Credit
3. I, S
Nature and uses of marketing research in business;
methods of collecting and interpreting marketing information
and specific application to problems in marketing. Prerequisites:
MKTG 321; INFO 303.
325. Retailing Concepts and Policies. (3-0).
Credit 3. II
Policies, methods and procedures of retail management.
Prerequisite: MKTG 321.
326. Strategic Retailing. (3-0). Credit
3. I
Companies' retail strategies in a changing environment;
emphasis on the retailing of services. Prerequisite: MKTG 325.
330. Current Issues in Marketing. (3-0).
Credit 3. I
New issues and trends concerning marketing activities,
such as marketing's role in poverty, its relations with minority
groups and consumerism. Prerequisite: MKTG 321.
344. Marketing Channels Management. (3-0).
Credit 3. II, S
Role of retailers, wholesalers and producers
in the management of the marketing channel. Prerequisite: MKTG
321.
345. Promotion Strategy. (3-0). Credit
3. II, S
Planning, executing, and controlling of any
demand-stimulation practices; advertising, personal selling,
packaging, publicity and sales promotion. Prerequisite: MKTG
321.
347. Advertising. (3-0). Credit 3. I
Place of advertising in business, advertising
media, methods of advertising, consumer habits and psychology,
advertising campaigns, cost analysis, legal and ethical problems
in advertising. Prerequisite: MKTG 321.
401. Global Marketing. (3-0). Credit 3.
I
Survey of the aspects involved in marketing
products and services in the international market; tariffs,
cultural restrictions, business environment and legal restrictions.
Prerequisite: MKTG 321. Cross-listed with IBUS401.
402. International Marketing: Study Abroad.
(3-0). Credit 3.
Introduces marketing students to the facets
of designing and implementing a marketing strategy in an international
setting; provides both a traditional classroom experience along
with personal exposure to a variety of foreign cultures; facilitates
understanding of the international marketplace in which these
students will function. Prerequisites: MKTG 321; junior or
senior classification.
435. Personal Selling. (3-0). Credit 3.
I, S
General principles of personal selling in both
consumer and industrial markets plus specialty selling. Prerequisite:
MKTG 321.
436. Sales Management. (3-0). Credit 3.
II, S
Problems confronting sales executives; organization
of sales departments, product research, selection and recruiting;
compensation plans, routing, supervision and cost analysis.
Prerequisite: MKTG 321.
440. Services Marketing. (3-0). Credit
3.
Prepares students to be effective executives
in a services economy; specific strategies for marketing intangible
products and improving quality of service; nature and characteristics
of services and the success factors in services marketing.
Prerequisite: MKTG 321.
442. Product Management. (3-0). Credit
3. II, S
Innovation, planning, and development of new
products and revitalization of existing products; product design,
packaging and marketing testing. Prerequisite: MKTG 321.
447. Advertising Procedures. (3-0). Credit
3. II
Advertising procedures for newspapers, magazines,
radio and television; retail, mail order, national and industrial
advertising; advertising agencies; advertising research. Prerequisite:
MKTG 347.
448. Marketing Management. (3-0). Credit
3. I, II, S
Marketing decision-making in case situations;
integration of product, promotion, pricing and distribution
strategies for purposes of determining and evaluating marketing
strategies. Prerequisite: Graduating marketing senior.
485. Directed Studies. Credit 1 to 3 each
semester. I, II, S
Directed study of selected problems in the area
of marketing not covered in other courses. Prerequisites: MKTG
321; senior classification; approval of department head; 2.5
GPR in major and overall.
489. Special Topics in... Credit 1 to 4.
I, II, S
Selected topics in an identified area of marketing.
May be repeated once for credit. Prerequisite: Approval of
instructor.
