102. American Mass Media. (3-0). Credit 3.

Introductory survey of mass communication media, their history and social role, to provide an understanding of the development and importance of mass communication media in modern society. Freshman or sophomore classification, or approval of department head.

200. Mass Media Information. (3-0). Credit 3.

Strategies and procedures in identifying, gathering, analyzing and organizing information for the mass media; sources and methods; evaluation and validation of evidence; legal and ethical considerations. Prerequisite: JOUR 102. Freshman or sophomore classification, or approval of department head.

203. Media Writing I. (2-3). Credit 3.

Basic journalistic techniques common to all media; integration of news gathering, writing and editing; ethics. Limited to majors in journalism, agricultural journalism and those seeking teaching certification in journalism or with approval of department head. Prerequisites: JOUR 102 and 200 as well as passing grade on departmental grammar-spelling-punctuation test and proficiency in typing.* Freshman or sophomore classification, or approval of department head.

225. Television Production I. (2-3). Credit 3.

Theoretical background and practical application of television production; bridges a variety of techniques applied to both commercial and educational fields; lectures and student production interwoven to produce comprehensive understanding of the medium. Prerequisites: JOUR 102 or 200 or approval of instructor; sophomore classification.

301. Mass Communication, Law and Society. (3-0). Credit 3.

Mass media as social institutions; social responsibility and ethics of the press; history, constitutional development, and law of the First Amendment. Prerequisite: 2.50 GPR in JOUR 102 and 200 and 203. Junior classification and majors only or approval of instructor.*

302. Graphics. (2-3). Credit 3.

Graphic design for printed media; visual principles, their application in printed media and laboratory practice in their execution; work with newspapers, magazines, newsletters and brochures. Prerequisites: Sophomore classification and 2.50 GPR in JOUR 102 and 200 and 203 (or approval of instructor). Majors only or approval of department head.

303. Media Writing II. (2-3). Credit 3.

Interpretative news gathering and writing for various media; basic communication law and ethics; assigned practice on campus or other publications. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203 with a passing grade on departmental grammar-spelling-punctuation test and proficiency in typing.* Majors only or approval of department head.

304. Editing for the Mass Media. (2-2). Credit 3.

Principles and practice of editing including: improving and tightening print and broadcast copy; writing headlines, titles and subheads; photo editing and cutlines; graphics and layout. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203 and passing grade on departmental grammar-spelling-punctuation test.* Majors only or approval of department head.

305. Magazine Writing. (2-3). Credit 3.

General, specialized and trade magazines, house organs and supplements, and their role in mass communication, writing of magazine articles; identifying potential markets; writing for specific markets. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203 with a passing grade on departmental grammar-spelling-punctuation test and proficiency in typing.* Majors only or approval of department head.

306. Publications Management. (3-0). Credit 3.

Business and production methods and management in the print media; analysis of print media management functions in the areas of advertising, business, circulation, editorial, personnel, production and promotion. Prerequisite: Junior classification or approval of instructor.*

309. Magazine Editing and Production. (2-3). Credit 3.

Planning and editing consumer and specialized magazines; problems of magazine layout, design and makeup; publishing techniques and procedures; individual projects in magazine editing and advanced magazine writing. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203, JOUR 210 or approval of instructor; passing grade on departmental grammar-spelling-punctuation test.* Majors only or approval of department head.

310. Newspaper Editing and Production. (2-3). Credit 3.

Principles and practice of news editing and production; use of video display terminals and related electronic editing equipment. Laboratory assignment on campus publications. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203, JOUR 210 or approval of instructor; passing grade on departmental grammar-spelling-punctuation test. Majors only or approval of department head.*

311. Radio and Television News Writing. (2-3). Credit 3.

Study and analysis of basic methods of writing for radio and television; techniques required in processing news copy, pictures and tape; guidance in newsroom operation, news gathering, taping news, scripting and editing, handling equipment. Prerequisites: JOUR 102 and 200 and 203 with 2.50 GPR and passing grade on departmental grammar-spelling-punctuation test and proficiency in typing or approval of instructor. Majors only or approval of department head.*

312. Television Newscasting. (2-3). Credit 3.

Content and production considerations to produce a daily television newscast; original news reporting with electronic news gathering equipment and other techniques such as film, slides and studio effects; basic methods of writing for broadcast; techniques required in processing news copy, pictures, and tape scripting and editing. Prerequisite: 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

313. Photojournalism I. (2-3). Credit 3.

Fundamentals and practice of photojournalism for print media; taking and printing black-and-white and color; production of pictures and cutlines for publication; basic photo editing. Assigned practice on campus or other publications. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.

314. Photojournalism II. (2-3). Credit 3.

Fundamentals and practoces of photojournalism for print media. Photojournalism as a news reporting technique; special techniques in taking and printing black-and-white and color news pictures; lighting control; studio work for editorial and advertising illustration; assigned production for newspaper use. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of instructor.*

315. Multimedia Concepts and Practice for Mass Media. (3-0). Credit 3.

Multimedia: the combination of animation, graphics, text, sound and video with user interactivity; projects directed toward the production of computer presentations and interactive kiosks; techniques discussed include computer animation, graphics, the production and use of digital photographs and digitizing sound and video. Prerequisite: 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of instructor.

321. Theory and Practice of Publishing. (3-0). Credit 3.

Development, organization, operation, economics, content, controls, effects of printed mass media; techniques of acquisition, selection, editing of manuscripts; book design and production; budgets, finance contracts; management; trends in publishing; use of Internet as resource tool for information as medium of distribution of information. Prerequisite: Junior or senior classification or approval of instructor. Majors only or approval of department head.

322. Theory and Practice of Broadcasting. (3-0). Credit 3.

Principles, practices, history, organization of broadcast media and their roles in society as social force and product of social forces; study of innovations that changed broadcast media and influenced society; use of Internet as resource tool for information, as medium of distribution of information, and as medium for advertising. Prerequisite: Junior or senior classification or approval of instructor. Majors only or approval of department head.

323. Theory and Practice of Advertising. (3-0). Credit 3.

Principles, theory, practice of advertising; social and economic roles and functions of advertising in all media, including the Internet; use of the Internet as a resource tool for information, as medium of distribution of information, and as medium for advertising. Prerequisite: Junior or senior classification or approval of instructor. Majors only or approval of department head.

324. Theory and Practice of Public Relations. (3-0). Credit 3.

Nature of communication, public opinion, persuasion; selection of publics; combining research with action; communication, evaluation; use of all media, including the Internet as a resource tool for information and as medium of distribution of information; analysis of various fields of public relations. Prerequisite: Junior or senior classification or approval of instructor. Majors only or approval of department head.

326. Television Production II. (2-3). Credit 3.

Theoretical background and practical application of television production; techniques of producing and directing television programs; creative uses of the medium in complex production situations; color studio design, sets, lighting, visual effects, post-production editing and remote location recording. Prerequisite: 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

356. Public Relations Case Studies. (3-0). Credit 3.

Analysis and evaluation of public relations cases; planning and execution of public relations activities; applied and alternative communications approaches. Prerequisite: JOUR 324 or approval of instructor. Majors only or approval of department head.*

357. Public Relations Media. (2-3). Credit 3.

Fundamentals in writing, editing and producing materials used in public relations communication. Prerequisites: 2.50 GPR in JOUR 102 and 200 and 203; passing grade on departmental grammar-spelling-punctuation test and proficiency in typing. Majors only or approval of department head.*

360. Advertising Copy and Layout. (2-3). Credit 3.

Creative aspects of print media advertising; production and synthesis of art, typography, copy and design; emphasizes newspaper, magazine, direct mail, poster and point-of-purchase advertising. Prerequisite: JOUR 210 or approval of instructor. Majors only or approval of department head.*

361. Retail Advertising Sales. (2-3). Credit 3.

Print media advertising planning and sales; account service; advertising preparation and scheduling; media promotions; contracts and pricing. Assigned practice on campus publications. Prerequisite: JOUR 360 or approval of instructor.*

370. Introduction to Mass Media Research. (3-0). Credit 3.

Research methods most commonly employed in mass media research; design of experimental, survey, field, and content analysis studies; applications to problems in broadcasting, print, advertising, and public relations. Prerequisite: JOUR 321 or 322 or 323 or 324. Majors only or approval of department head.*

401. Mass Media and Technological Change. (3-0). Credit 3.

Social, political and economic implications of new media technologies in satellite, cable, broadcasting and print systems; government and private sector roles in regulation, policy and management; emerging technologies in an historical context. Prerequisite: Junior classification or approval of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

406. International Communication. (3-0). Credit 3.

Theoretical, pragmatic and ethical issues related to the use of mass media to reach an international or cross-cultural audience, including cultural differences, comparative media systems, development communication, patterns of world news flow, political propaganda, impact of international advertising. Prerequisite: Junior classification or approval of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

407. Women, Minorities and the Mass Media. (3-0). Credit 3.

The contributions of women and ethnic groups to the evolution of the media; the portrayal of women and ethnic groups in the mass media; issues resulting from the recognition of women and ethnic groups as media audiences. Prerequisite: Junior classification or approval of instructor, 2.50 GPR in JOUR 102 and 200 and 203.* Cross-listed with WMST 407. Majors only or approval of department head.

408. Mass Media and Public Opinion. (3-0). Credit 3.

Theories and recent research about the relationship between mass media and public opinion including concepts such as stereotypes, elite opinion, information diffusion, opinion leadership, multi-step flow and agenda setting. Prerequisite: Junior classification or approval of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

409. History of Mass Media. (3-0). Credit 3.

Origins and development of the mass media, their influence on social, political and economic change; their role in maintaining the status quo; history of mass communication from several competing historical and sociological perspectives; technological changes critical to the dissemination of information to mass audiences. Prerequisite: Junior classification or approval of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

440. Media and the Community. (3-0). Credit 3.

Function and impact of mass media in the community; forces that shape media content and conduct; evaluation of media performance. Prerequisite: Junior classification or approval of instructor, 2.50 GPR in JOUR 102 and 200 and 203. Majors only or approval of department head.*

461. Advertising Media Planning. (3-0). Credit 3.

Media planning including media arithmetic; concepts and decision-making in practical applications with additional attention on the current status of the advertising media; advertising research, creative strategy and vehicle selection. Prerequisite: JOUR 360 or approval of instructor.*

484. Internship. Credit 1 to 3.

Directed internship in a private firm or public agency to provide on-the-job experience appropriate to the student's degree program and career objectives. To be taken on a satisfactory/unsatisfactory basis. Maximum of 3 credits may apply toward degree. Prerequisites: JOUR 203 and prior approval of internship coordinator.*

485. Directed Studies. Credit 1 to 4 each semester.

Research problems related to communication field. Individual work, fitted to special needs of specific student as determined by his or her interests and aptitude.*

489. Special Topics in... Credit 1 to 4.

Selected topics in an identified area of journalism and mass communication. May be repeated for credit.*

*Students must complete ENGL 104 with a grade of C or higher or equivalent credit before enrolling in JOUR 203 or any upper-division (300-400) journalism course.